Hong Kong Visas Made Easy

Visa Geeza Speaks… On Content Marketing in Hong Kong… Recommended Infographics Software

Posted by The Visa Geeza / in Musing, VG Front Page, Visa Geeza TV / 1 response

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’.

In this final segment I recommend the PiktoChart software for producing infographics – no design skills needed whatsoever!

More on Content Marketing in Hong Kong

Setting the Scene

What is Content Marketing?

Making Money Through Content Marketing

What Are Buyer Personas?

How Often Should You Publish?

What Metrics Should You Care About?

What’s the Most Popular Type of Content?

What is Content Amplification?

What’s the Best Type of Content?

What Kind of Mistakes Do People Make When Content Marketing?

What Good Content Marketing Software Do You Recommend?

Content Marketing Formula For Success

More Visa Geeza Speaks…

Visa Geeza Speaks… On Content Marketing in Hong Kong… Content Marketing Formula for Success

Posted by The Visa Geeza / in Musing, Visa Geeza TV / 4 responses

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’.

In this piece, I discuss the content marketing formula for success in the context of our business and in essence across the board as applicable to all kinds of enterprises, especially those in the service business.

More on Content Marketing in Hong Kong

Setting the Scene

What is Content Marketing?

Making Money Through Content Marketing

What Are Buyer Personas?

How Often Should You Publish?

What Metrics Should You Care About?

What’s the Most Popular Type of Content?

What is Content Amplification?

What’s the Best Type of Content?

What Kind of Mistakes Do People Make When Content Marketing?

What Good Content Marketing Software Do You Recommend?

Content Marketing Formula For Success

More Visa Geeza Speaks…

Visa Geeza Speaks… On Content Marketing in Hong Kong… Mistakes People Make!

Posted by The Visa Geeza / in Musing, Visa Geeza TV / 4 responses

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’.

In this piece, I discuss the concept of Intelligent Content Marketing!

More on Content Marketing in Hong Kong

Setting the Scene

What is Content Marketing?

Making Money Through Content Marketing

What Are Buyer Personas?

How Often Should You Publish?

What Metrics Should You Care About?

What’s the Most Popular Type of Content?

What is Content Amplification?

What’s the Best Type of Content?

What Kind of Mistakes Do People Make When Content Marketing?

What Good Content Marketing Software Do You Recommend?

Content Marketing Formula For Success

More Visa Geeza Speaks…

Visa Geeza Speaks… On Content Marketing in Hong Kong… What’s the Best Type of Content?

Posted by The Visa Geeza / in Musing, Visa Geeza TV / 5 responses

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’.

In this short answer, I explain how video as content medium has worked for us at the Hong Kong Visa Centre and make the point that, when all is said and done, it’s about providing your audience with what they need in a format that makes it easy for them to consume.

More on Content Marketing in Hong Kong

Setting the Scene

What is Content Marketing?

Making Money Through Content Marketing

What Are Buyer Personas?

How Often Should You Publish?

What Metrics Should You Care About?

What’s the Most Popular Type of Content?

What is Content Amplification?

What’s the Best Type of Content?

What Kind of Mistakes Do People Make When Content Marketing?

What Good Content Marketing Software Do You Recommend?

Content Marketing Formula For Success

More Visa Geeza Speaks…

Visa Geeza Speaks… On Content Marketing in Hong Kong… What is Content Amplification & How Does it Work?

Posted by The Visa Geeza / in Musing, Visa Geeza TV / 8 responses

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’.

In this next piece, I explain how we publish our content once on this blog, then syndicate copies of the same content across our complete content platform, thereby amplifying our material and serving to ensure that it has the greatest possible chance of being found by those who are interested in what we have to say.

More on Content Marketing in Hong Kong

Setting the Scene

What is Content Marketing?

Making Money Through Content Marketing

What Are Buyer Personas?

How Often Should You Publish?

What Metrics Should You Care About?

What’s the Most Popular Type of Content?

What is Content Amplification?

What’s the Best Type of Content?

What Kind of Mistakes Do People Make When Content Marketing?

What Good Content Marketing Software Do You Recommend?

Content Marketing Formula For Success

More Visa Geeza Speaks…

Visa Geeza Speaks… On Content Marketing in Hong Kong… What’s the Most Popular Type of Content?

Posted by The Visa Geeza / in Musing, Visa Geeza TV / 10 responses

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’.

In this short piece, I set out how the popularity of our content, for effectiveness assessment purposes, is very much a red herring once you are committed down the path of becoming a publisher (first and foremost…)

More on Content Marketing in Hong Kong

Setting the Scene

What is Content Marketing?

Making Money Through Content Marketing

What Are Buyer Personas?

How Often Should You Publish?

What Metrics Should You Care About?

What’s the Most Popular Type of Content?

What is Content Amplification?

What’s the Best Type of Content?

What Kind of Mistakes Do People Make When Content Marketing?

What Good Content Marketing Software Do You Recommend?

Content Marketing Formula For Success

More Visa Geeza Speaks…

Hong Kong Visa Geeza – My Story in 10 Parts – 10 – The Next Few Years

Posted by The Visa Geeza / in Musing / 1 response

 In the connection economy, to show you are authentic, transparent and vulnerable you need everyone to know your story.

So here’s mine (in ten parts!) finishing with …

In this last session, part 10, I talk about what Martyn and I have planned for the next few years – including a trick or 2 up our sleeves!

My Story in 10 Parts

Part 1 – Childhood & Flee-ing the Nest

Part 2 – The Backpacking Years

Part 3 – Moving to Hong Kong

Part 4 – Preparing for Law School

Part 5 – The Law School Years

Part 6 – The LL.B Consultancy Years

Part 7 – Moving to Australia

Part 8 – The Losing-It-All Years

Part 9 – The Winning-It-Back Years

Part 10 – The Next Few Years