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Visa Geeza Speaks… On Content Marketing in Hong Kong… What Metrics Should You Care About?

Posted by The Visa Geeza / in Musing, Visa Geeza TV / 8 responses

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’.

Next up, I explain what really counts in content marketing to know if it’s working or not – show me the money!

More on Content Marketing in Hong Kong

Setting the Scene

What is Content Marketing?

Making Money Through Content Marketing

What Are Buyer Personas?

How Often Should You Publish?

What Metrics Should You Care About?

What’s the Most Popular Type of Content?

What is Content Amplification?

What’s the Best Type of Content?

What Kind of Mistakes Do People Make When Content Marketing?

What Good Content Marketing Software Do You Recommend?

Content Marketing Formula For Success

More Visa Geeza Speaks…

Visa Geeza Speaks… On Content Marketing in Hong Kong… How Often Should You Publish?

Posted by The Visa Geeza / in Musing, Visa Geeza TV / 8 responses

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’.

In this piece, I discuss the quality vs frequency conundrum when it comes to publishing your content and the hoary old chestnut of putting stuff out there that no one is interested in!

More on Content Marketing in Hong Kong

Setting the Scene

What is Content Marketing?

Making Money Through Content Marketing

What Are Buyer Personas?

How Often Should You Publish?

What Metrics Should You Care About?

What’s the Most Popular Type of Content?

What is Content Amplification?

What’s the Best Type of Content?

What Kind of Mistakes Do People Make When Content Marketing?

What Good Content Marketing Software Do You Recommend?

Content Marketing Formula For Success

More Visa Geeza Speaks…

Visa Geeza Speaks… On Content Marketing in Hong Kong… What Are Buyer Personas?

Posted by The Visa Geeza / in Musing, Visa Geeza TV / 6 responses

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’.

Next up, I discuss the notion of buyer personas and how we identified / understood ours to craft our distinct content propositions for both the individual and corporate immigration services markets in Hong Kong.

More on Content Marketing in Hong Kong

Setting the Scene

What is Content Marketing?

Making Money Through Content Marketing

What Are Buyer Personas?

How Often Should You Publish?

What Metrics Should You Care About?

What’s the Most Popular Type of Content?

What is Content Amplification?

What’s the Best Type of Content?

What Kind of Mistakes Do People Make When Content Marketing?

What Good Content Marketing Software Do You Recommend?

Content Marketing Formula For Success

More Visa Geeza Speaks…

Visa Geeza Speaks… On Content Marketing in Hong Kong… How Do You Make Money Through Content Marketing?

Posted by The Visa Geeza / in Musing, Visa Geeza TV / 8 responses

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’.

In this short piece, I discuss how making money from content marketing in Hong Kong is not what you might otherwise expect it to be from all the hooplah you hear about it on the uninformed web.

More on Content Marketing in Hong Kong

Setting the Scene

What is Content Marketing?

Making Money Through Content Marketing

What Are Buyer Personas?

How Often Should You Publish?

What Metrics Should You Care About?

What’s the Most Popular Type of Content?

What is Content Amplification?

What’s the Best Type of Content?

What Kind of Mistakes Do People Make When Content Marketing?

What Good Content Marketing Software Do You Recommend?

Content Marketing Formula For Success

More Visa Geeza Speaks…

Visa Geeza Speaks… On Content Marketing in Hong Kong… What is Content Marketing?

Posted by The Visa Geeza / in Musing, Visa Geeza TV / 10 responses

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’.

In this short piece, I discuss the practice of content marketing in Hong Kong as Martyn and I have defined and implemented this all the rage buzz word concept for our ourselves at the Hong Kong Visa Centre.

More on Content Marketing in Hong Kong

Setting the Scene

What is Content Marketing?

Making Money Through Content Marketing

What Are Buyer Personas?

How Often Should You Publish?

What Metrics Should You Care About?

What’s the Most Popular Type of Content?

What is Content Amplification?

What’s the Best Type of Content?

What Kind of Mistakes Do People Make When Content Marketing?

What Good Content Marketing Software Do You Recommend?

Content Marketing Formula For Success

More Visa Geeza Speaks…

Visa Geeza Speaks… On Content Marketing in Hong Kong… Setting the Scene

Posted by The Visa Geeza / in Musing, Visa Geeza TV / 11 responses

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’.

In this short piece, I set out how Martyn and I embraced content marketing in Hong Kong determining to build an internet service capability that helps people answer questions and solve their problems (a reality-requirement of the Connection Economy IMHO).

More on Content Marketing in Hong Kong

Setting the Scene

What is Content Marketing?

Making Money Through Content Marketing

What Are Buyer Personas?

How Often Should You Publish?

What Metrics Should You Care About?

What’s the Most Popular Type of Content?

What is Content Amplification?

What’s the Best Type of Content?

What Kind of Mistakes Do People Make When Content Marketing?

What Good Content Marketing Software Do You Recommend?

Content Marketing Formula For Success

More Visa Geeza Speaks…

 

Hong Kong Visa Geeza – My Story in 10 Parts – 9 – The Winning It Back Years

Posted by The Visa Geeza / in Musing / 3 responses

 In the connection economy, to show you are authentic, transparent and vulnerable you need everyone to know your story.

So here’s mine (in ten parts!) continuing with …

In part 9, I talk about how Martyn and I were able to claw our way back from entrepreneurship oblivion once we understood how we would go about doing it.

My Story in 10 Parts

Part 1 – Childhood & Flee-ing the Nest

Part 2 – The Backpacking Years

Part 3 – Moving to Hong Kong

Part 4 – Preparing for Law School

Part 5 – The Law School Years

Part 6 – The LL.B Consultancy Years

Part 7 – Moving to Australia

Part 8 – The Losing-It-All Years

Part 9 – The Winning-It-Back Years

Part 10 – The Next Few Years