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Dec 2015Visa Geeza Speaks… On Content Marketing in Hong Kong… What Are Buyer Personas?
Posted by The Visa Geeza / in Musing, Visa Geeza TV / 6 responses
I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. Next up, I discuss the notion of buyer personas and how we identified / understood ours to craft our distinct content propositions for both the individual and corporate immigration services markets […]