My Daily Happenings

28

Dec 2015

Visa Geeza Speaks… On Content Marketing in Hong Kong… What is Content Amplification & How Does it Work?

Posted by / in Musing, Visa Geeza TV / 8 responses

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. In this next piece, I explain how we publish our content once on this blog, then syndicate copies of the same content across our complete content platform, thereby amplifying our material […]

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22

Dec 2015

Visa Geeza Speaks… On Content Marketing in Hong Kong… What’s the Most Popular Type of Content?

Posted by / in Musing, Visa Geeza TV / 10 responses

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. In this short piece, I set out how the popularity of our content, for effectiveness assessment purposes, is very much a red herring once you are committed down the path of […]

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19

Dec 2015

Hong Kong Visa Geeza – My Story in 10 Parts – 10 – The Next Few Years

Posted by / in Musing / 1 response

 In the connection economy, to show you are authentic, transparent and vulnerable you need everyone to know your story. So here’s mine (in ten parts!) finishing with … In this last session, part 10, I talk about what Martyn and I have planned for the next few years – including a trick or 2 up […]

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17

Dec 2015

Visa Geeza Speaks… On Content Marketing in Hong Kong… What Metrics Should You Care About?

Posted by / in Musing, Visa Geeza TV / 8 responses

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. Next up, I explain what really counts in content marketing to know if it’s working or not – show me the money! More on Content Marketing in Hong Kong Setting the […]

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15

Dec 2015

Visa Geeza Speaks… On Content Marketing in Hong Kong… How Often Should You Publish?

Posted by / in Musing, Visa Geeza TV / 8 responses

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. In this piece, I discuss the quality vs frequency conundrum when it comes to publishing your content and the hoary old chestnut of putting stuff out there that no one is […]

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14

Dec 2015

Visa Geeza Speaks… On Content Marketing in Hong Kong… What Are Buyer Personas?

Posted by / in Musing, Visa Geeza TV / 6 responses

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. Next up, I discuss the notion of buyer personas and how we identified / understood ours to craft our distinct content propositions for both the individual and corporate immigration services markets […]

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13

Dec 2015

Visa Geeza Speaks… On Content Marketing in Hong Kong… How Do You Make Money Through Content Marketing?

Posted by / in Musing, Visa Geeza TV / 8 responses

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. In this short piece, I discuss how making money from content marketing in Hong Kong is not what you might otherwise expect it to be from all the hooplah you hear […]

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10

Dec 2015

Visa Geeza Speaks… On Content Marketing in Hong Kong… What is Content Marketing?

Posted by / in Musing, Visa Geeza TV / 10 responses

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. In this short piece, I discuss the practice of content marketing in Hong Kong as Martyn and I have defined and implemented this all the rage buzz word concept for our […]

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06

Dec 2015

Visa Geeza Speaks… On Content Marketing in Hong Kong… Setting the Scene

Posted by / in Musing, Visa Geeza TV / 11 responses

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. In this short piece, I set out how Martyn and I embraced content marketing in Hong Kong determining to build an internet service capability that helps people answer questions and solve […]

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01

Dec 2015

Hong Kong Visa Geeza – My Story in 10 Parts – 9 – The Winning It Back Years

Posted by / in Musing / 3 responses

 In the connection economy, to show you are authentic, transparent and vulnerable you need everyone to know your story. So here’s mine (in ten parts!) continuing with … In part 9, I talk about how Martyn and I were able to claw our way back from entrepreneurship oblivion once we understood how we would go […]

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